B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
24,000
24,000 -- survey participants for USA TODAY's Most Trusted Brands 2025 study (2025)
USA TODAY's Most Trusted Brands 2025 study included over 24,000 survey participants.
- Participants were asked to evaluate companies they were familiar with and had direct experiences with
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
24,000
Unit
Count
Data Vintage
2025
Entity
Sample Size
24,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Plant-A Insights Group / USA TODAY
Primary
Tier A
https://plant-a.com/projects/usa-todays-most-trusted-brands-2025/ ↗
Source Article
USA TODAY's Most Trusted Brands 2025 Methodology Overview
USA TODAY's Most Trusted Brands 2025 Methodology Overview
USA TODAY’s Most Trusted Brands 2025 highlights the brands in the U.S. that consumers trust the most, based on various relevant metrics. Our study involved analyzing publicly available data and conducting a large-scale, confidential online su…
Original Research
Plant-A Insights Group / USA TODAY
· Original study ↗
Methodology
Large-scale confidential online survey of U.S. consumers aged 18-70 with balanced male-to-female ratio; conducted by Plant-A Insights Group
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Cite this stat
Plain Text
USA TODAY's Most Trusted Brands 2025 study: 24,000 survey participants. Source: Plant-A Insights Group / USA TODAY (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/usatoday-trusted-brands-2025-participants
HTML Embed
<blockquote cite="https://lighthousedata.io/data/usatoday-trusted-brands-2025-participants" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24,000</strong> -- survey participants for USA TODAY's Most Trusted Brands 2025 study<br><small>Source: Plant-A Insights Group / USA TODAY (2025) · <a href="https://lighthousedata.io/data/usatoday-trusted-brands-2025-participants" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.