B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
359,000
359,000 -- brand reviews collected for USA TODAY's Most Trusted Brands 2025 study (2025)
USA TODAY's Most Trusted Brands 2025 study gathered over 359,000 brand reviews.
- Study excludes companies involved in recent legal, ethical, or reputational issues
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
359,000
Unit
Count
Data Vintage
2025
Entity
Sample Size
24,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Plant-A Insights Group / USA TODAY
Primary
Tier A
https://plant-a.com/projects/usa-todays-most-trusted-brands-2025/ ↗
Source Article
USA TODAY's Most Trusted Brands 2025 Methodology Overview
USA TODAY's Most Trusted Brands 2025 Methodology Overview
USA TODAY’s Most Trusted Brands 2025 highlights the brands in the U.S. that consumers trust the most, based on various relevant metrics. Our study involved analyzing publicly available data and conducting a large-scale, confidential online su…
Original Research
Plant-A Insights Group / USA TODAY
· Original study ↗
Methodology
Brand reviews collected via confidential online survey among U.S. consumers evaluating companies they had direct experiences with
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
USA TODAY's Most Trusted Brands 2025 study: 359,000 brand reviews collected. Source: Plant-A Insights Group / USA TODAY (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/usatoday-trusted-brands-2025-brand-reviews
HTML Embed
<blockquote cite="https://lighthousedata.io/data/usatoday-trusted-brands-2025-brand-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>359,000</strong> -- brand reviews collected for USA TODAY's Most Trusted Brands 2025 study<br><small>Source: Plant-A Insights Group / USA TODAY (2025) · <a href="https://lighthousedata.io/data/usatoday-trusted-brands-2025-brand-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.