B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$29,100,000,000
$29,100,000,000 -- total travel spending for USA TODAY readers (2011)
USA TODAY readers spent a total of $29.1 billion on travel.
- Includes USA TODAY print or online readers who have shopped through mail, phone or internet in the last 12 months
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$29,100,000,000
Unit
Currency Usd
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GfK MRI
Primary
Tier B
http://www.russelljohns.com/classifieds/usatoday/marketplace-shopforgifts.php ↗
Source Article
Marketplace Today's Shop for Gifts Today Advertising Opportunities
Original Research
GfK MRI
· Original study ↗
Methodology
GfK MRI Spring 2011
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
USA TODAY readers: $29,100,000,000 total travel spending. Source: GfK MRI (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/usatoday-readers-travel-spend
HTML Embed
<blockquote cite="https://lighthousedata.io/data/usatoday-readers-travel-spend" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$29,100,000,000</strong> -- total travel spending for USA TODAY readers<br><small>Source: GfK MRI (2011) · <a href="https://lighthousedata.io/data/usatoday-readers-travel-spend" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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