B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4,800
4,800 -- brands evaluated for USA Today Most Trusted Brands study (2026)
Over 4,800 brands across key trust-related categories were evaluated in the USA Today Most Trusted Brands 2026 study.
- Over 4,800 brands evaluated
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4,800
Unit
Count
Data Vintage
2026
Entity
Sample Size
23,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
USA Today / Plant-A Insights Group
Primary
Tier A
https://appeal-democrat.marketminute.com/article/bizwire-2026-3-18-paycom-recognized-as-a-usa-today-… ↗
Source Article
Paycom Recognized as a USA Today Most Trusted Brand for 2026
Original Research
USA Today / Plant-A Insights Group
· Original study ↗
Methodology
Nationwide consumer sentiment study by Plant-A Insights Group in partnership with USA Today
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
USA Today Most Trusted Brands study: 4,800 brands evaluated. Source: USA Today / Plant-A Insights Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/usa-today-trusted-brands-2026-brands
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<blockquote cite="https://lighthousedata.io/data/usa-today-trusted-brands-2026-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4,800</strong> -- brands evaluated for USA Today Most Trusted Brands study<br><small>Source: USA Today / Plant-A Insights Group (2026) · <a href="https://lighthousedata.io/data/usa-today-trusted-brands-2026-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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