B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- mobile web usage rate for US adults age 18 to 24 (2008)
37% of US adults aged 18 to 24 use their phones to access the web.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Mobile Marketing Association
Primary
Tier C
https://4-mobile.blogspot.com/2008/12/mobile-data-be-careful-what-you-wish.html ↗
Source Article
Mobile data: Be careful what you wish for
The consensus around the industry seems to be that mobile data is starting to take off. Text messaging is still the leading data function, accounting for about 65% of total data revenue, according to Informa (link). But Nielsen reports a steady rise in the number of mobile Internet subscribers (link…
Original Research
Mobile Marketing Association
· Original study ↗
Methodology
Cited from Mobile Marketing Association via blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults age 18 to 24: 37% mobile web usage rate. Source: Mobile Marketing Association (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-young-adults-mobile-web-usage-2008
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-young-adults-mobile-web-usage-2008" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- mobile web usage rate for US adults age 18 to 24<br><small>Source: Mobile Marketing Association (2008) · <a href="https://lighthousedata.io/data/us-young-adults-mobile-web-usage-2008" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.