B Evidence Grade B Graded under review Safe to Cite Aging

72%

72% -- share of consumers drinking alcohol for US adults aged 18-34 (2024)

Name: Share Of Consumers Drinking Alcohol Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2024 · Gallup

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Attribution: Gallup View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

72%

Unit

Percentage

Data Vintage

2024

Entity

US adults aged 18-34

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gallup Primary Tier B

https://ba.bloombergadria.com/biznis/kompanije/65722/trziste-alkoholnih-pica-u-padu/news ↗

Confidence: 28/100 Vintage: 2024 Channel: Wayback

Source Article

Alkoholna pića pod pritiskom dok bezalkoholne alternative preuzimaju tržište

Zamah nakon pandemije je izblijedio te je globalno tržište alkoholnih pića u 2023. zabilježilo pad ukupnog volumena. Ovo je treći put u 15 godina da tržište alkoholnih pića pada, otkrivaju podaci analitičke kompanije Euromonitor International. S druge strane, tržište bezalkoholnih pića doživljava pr…

Original Research

Gallup · Original study ↗

Methodology

Gallup survey, down from 72% in early 2000s

Methodology documented

Segmentation

Industrymarketing RegionUS RoleAll marketers

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Plain Text

US adults aged 18-34: 72% share of consumers drinking alcohol. Source: Gallup (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-young-adults-drinking-decline

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<blockquote cite="https://lighthousedata.io/data/us-young-adults-drinking-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share of consumers drinking alcohol for US adults aged 18-34<br><small>Source: Gallup (2024) · <a href="https://lighthousedata.io/data/us-young-adults-drinking-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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