B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

5% -- ad budget growth rate for US TV ad budgets (2016)

Name: Ad Budget Growth Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2016 · McKinsey & Company

In the United States, TV advertising budgets grew by approximately 5 percent in 2016.

Value is an approximation ('etwa 5 Prozent')

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Attribution: McKinsey & Company View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2016

Entity

US TV ad budgets

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

McKinsey & Company Primary Tier C

https://elbdudler.de/2017/11/27/recap-vom-web-summit-2017/ ↗

Confidence: 47/100 Vintage: 2016 Channel: Deep Crawl

Source Article

Web Summit 2017 Lissabon - elbdudler

elbdudler on Tour Web Summit 2017 Lissabon Sonja Bylov Anfang November besuchten die drei elbdudler Anna Nissen (Client Service Director), Sonja Bylov (Strategie) und Larissa Loose (Creative Director) im Rahmen des „Women In Tech”-Programms den Web Summit in Lissabon. Dort drehte sich alles um die g…

Original Research

McKinsey & Company · Original study ↗

Methodology

"etwa 5 Prozent" = approximately 5% growth; US TV ad budget YoY growth, per Thomas Meakin (McKinsey & Co.) at Web Summit 2017

Methodology documented

Segmentation

Industrymarketing

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Plain Text

US TV ad budgets: 5% ad budget growth rate. Source: McKinsey & Company (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-tv-ad-budget-growth-2016

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<blockquote cite="https://lighthousedata.io/data/us-tv-ad-budget-growth-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- ad budget growth rate for US TV ad budgets<br><small>Source: McKinsey & Company (2016) · <a href="https://lighthousedata.io/data/us-tv-ad-budget-growth-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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