B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12%
12% -- share of travelers booking via tripadvisor for US travelers (2025)
Around 12% of all US travelers booked their trips through Tripadvisor.
- Approximation ('around 12%') based on unspecified recent surveys
Lighthouse Research Team
Last verified:
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Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Direct Bookings for Hotels: Strategies to Boost Your Sales
In the ever-evolving hospitality industry, mastering the art of securing direct bookings has become a crucial endeavor for hoteliers. In fact, 39% of travelers say they prefer direct bookings over online travel agencies. For this reason, business owners and hotel managers should ensure they have a s…
Methodology
Cited as 'recent surveys'; original survey not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 12% | |
| 2025 (current) | 12% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US travelers: 12% share of travelers booking via tripadvisor. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-travelers-tripadvisor-bookings
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-travelers-tripadvisor-bookings" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- share of travelers booking via tripadvisor for US travelers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/us-travelers-tripadvisor-bookings" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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