B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
100,000,000
100,000,000 -- holiday shopper count for US Thanksgiving weekend shoppers (2015)
About 100 million people were expected to shop during the Thanksgiving weekend in the US in 2015.
- Estimated based on various surveys
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
100,000,000
Unit
Count
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Various surveys (cited via Asymco)
Primary
Tier B
http://www.asymco.com/2015/11/24/ ↗
Source Article
Asymco
Original Research
Various surveys (cited via Asymco)
· Original study ↗
Methodology
Aggregate of various consumer surveys, as cited by Asymco
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Thanksgiving weekend shoppers: 100,000,000 holiday shopper count. Source: Various surveys (cited via Asymco) (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-thanksgiving-weekend-shoppers-2015
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<blockquote cite="https://lighthousedata.io/data/us-thanksgiving-weekend-shoppers-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100,000,000</strong> -- holiday shopper count for US Thanksgiving weekend shoppers<br><small>Source: Various surveys (cited via Asymco) (2015) · <a href="https://lighthousedata.io/data/us-thanksgiving-weekend-shoppers-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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