B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
22%
22% -- purchase decision sustainability factor for US general population (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/is-there-a-way-to-make-sustainable-fashion-affordable/ ↗
Source Article
Is there a way to make sustainable fashion affordable? - Savanta
It seems like every fashion brand is looking to sustainability as their next branding initiative in their corporate strategy.
More than half the population (53% ) say that cost is single-handedly the most significant impact on their purchase decision.
Brands are looking to provide their audience wit…
Original Research
Savanta
· Original study ↗
Methodology
Savanta consumer survey on shopping habits
Methodology documented
Segmentation
Industryfashion_apparel
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US general population: 22% purchase decision sustainability factor. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-sustainability-purchase-reason-22
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<blockquote cite="https://lighthousedata.io/data/us-sustainability-purchase-reason-22" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- purchase decision sustainability factor for US general population<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/us-sustainability-purchase-reason-22" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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