B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- subscription streaming adoption rate for US internet households (Q3 2025)
Subscription streaming service adoption reached 91% of US internet households in Q3 2025.
- Drawn from a survey of more than 8,000 domestic broadband households
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
Q3 2025
Entity
Sample Size
8,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Parks Associates
Primary
Tier A
https://www.ottx.org/2025/11/20/newsletter-november-20th-2025/ ↗
Source Article
Newsletter – November 20th, 2025
We dropped three stories last week: Apple folding MLS into its core TV service, NBCU reviving NBC Sports Network, and Fox opting to keep the World Series off Tubi. Together, they point to one clear shift. The biggest players in sports streaming aren’t just chasing rights. They’re focused on controll…
Original Research
Parks Associates
· Original study ↗
Methodology
Survey of more than 8,000 US broadband households; Parks Associates State of Streaming report; up from 89% in Q3 2024
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelemail
Cite this stat
Plain Text
US internet households: 91% subscription streaming adoption rate. Source: Parks Associates (Q3 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-subscription-streaming-adoption-q3-2025
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<blockquote cite="https://lighthousedata.io/data/us-subscription-streaming-adoption-q3-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- subscription streaming adoption rate for US internet households<br><small>Source: Parks Associates (Q3 2025) · <a href="https://lighthousedata.io/data/us-subscription-streaming-adoption-q3-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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