B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of streaming titles on multiple platforms for US streaming market (2025)
Nearly 40% of US streaming titles are available on multiple platforms.
- Source states 'Nearly 40%'
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
OTT.X
Primary
Tier B
https://www.ottx.org/2025/10/01/newsletter-october-2nd-2025/ ↗
Source Article
Newsletter – October 2nd, 2025
Nearly 40% of U.S. streaming titles are now available on multiple platforms, a sharp jump from just 9% five years ago. The U.S. market has structurally shifted toward catalog overlap and multi-platform licensing.
Exclusivity Is Over. The New Game Is IP Yield
Nearly 40% of U.S. streaming titles are n…
Original Research
OTT.X
· Original study ↗
Methodology
Industry newsletter citing market analysis; 'nearly 40%' so exact figure approximate
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 9% | |
| 2025 (current) | 40% | +344.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US streaming market: 40% share of streaming titles on multiple platforms. Source: OTT.X (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-streaming-titles-multi-platform-2025
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<blockquote cite="https://lighthousedata.io/data/us-streaming-titles-multi-platform-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of streaming titles on multiple platforms for US streaming market<br><small>Source: OTT.X (2025) · <a href="https://lighthousedata.io/data/us-streaming-titles-multi-platform-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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