B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20.7%
20.7% -- unit share for US store brands (private label) (2023)
US store brands (private label) reached an all-time high unit share of 20.7% in 2023.
- Record/all-time high level
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20.7%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PLMA / Circana
Primary
Tier A
https://globalretailmag.com/us-store-brand-sales-off-to-good-start-in-2024/ ↗
Source Article
US Store Brand Sales Off to Good Start in 2024 - Global Retail Brands
Rebounding from a disappointing last few months of 2023, US store brand sales have started off the new year quite well. The products outperformed national brands in both dollars and units over the first quarter of 2024, according to Circana, PLMA’s provider of exclusive sales data in the US.
Private…
Original Research
PLMA / Circana
· Original study ↗
Methodology
Circana retail sales data; record unit share
Methodology documented
Segmentation
IndustryRetail
RegionUS
Cite this stat
Plain Text
US store brands (private label): 20.7% unit share. Source: PLMA / Circana (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-store-brand-unit-share-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-store-brand-unit-share-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.7%</strong> -- unit share for US store brands (private label)<br><small>Source: PLMA / Circana (2023) · <a href="https://lighthousedata.io/data/us-store-brand-unit-share-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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