B
Evidence Grade B
Graded
accuracy verified by the review judge
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Aging
2.3%
2.3% -- unit sales growth rate for US store brands (private label) (2024-08)
US store brand unit sales increased 2.3% during the first eight months of 2024.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.3%
Unit
Percentage
Data Vintage
2024-08
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PLMA / Circana
Primary
Tier A
https://globalretailmag.com/2024-us-store-brand-sales-and-shares-showing-steady-growth/ ↗
Source Article
2024 US Store Brand Sales and Shares Showing Steady Growth - Global Retail Brands
As PLMA’s 2024 US Private Label Trade Show approaches, business is looking good across the board for store brands.
The numbers speak for themselves. During the first eight months of 2024, US store brand dollar sales grew 2.6%, outpacing national brands, which were up 1%. In unit sales, store brands …
Original Research
PLMA / Circana
· Original study ↗
Methodology
Circana-tracked retail data compiled by PLMA
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Cite this stat
Plain Text
US store brands (private label): 2.3% unit sales growth rate. Source: PLMA / Circana (2024-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-store-brand-unit-sales-growth-2024
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<blockquote cite="https://lighthousedata.io/data/us-store-brand-unit-sales-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.3%</strong> -- unit sales growth rate for US store brands (private label)<br><small>Source: PLMA / Circana (2024-08) · <a href="https://lighthousedata.io/data/us-store-brand-unit-sales-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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