B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
83%
83% -- share of shoppers using google before visiting store for US shoppers (2024)
In the US, 83% of shoppers use Google before visiting a physical store.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mara-solutions.com
Primary
Tier C
https://www.mara-solutions.com/post/google-my-business-guide-how-to-optimize-your-profile ↗
Source Article
Google My Business Guide: How to Optimize Your Profile
Google My Business Guide: How to Optimize Your Profile
It has become a reflex among consumers to Google a store, a product, or a service before spending money. According to recent studies, 97% of people learn more about local companies online than anywhere else.
Because of this, it has become increa…
Original Research
mara-solutions.com
· Original study ↗
Methodology
Blog citing unspecified research
Methodology documented
Segmentation
Industryseo
RegionUS
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
US shoppers: 83% share of shoppers using google before visiting store. Source: mara-solutions.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-shoppers-google-before-store-83
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-shoppers-google-before-store-83" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- share of shoppers using google before visiting store for US shoppers<br><small>Source: mara-solutions.com (2024) · <a href="https://lighthousedata.io/data/us-shoppers-google-before-store-83" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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