B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- searches per person yoy change for US search users (2025)
People in the U.S. perform approximately 20% fewer searches per person year over year.
- Approximation ('about 20% fewer')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Audiology Design
Primary
Tier B
https://audiologydesign.com/the-state-of-search-ai-in-2026-what-hearing-practices-need-to-know/ ↗
Source Article
The State of Search & AI in 2026: What Hearing Practices Need to Know
Original Research
Audiology Design
· Original study ↗
Methodology
Year-over-year change attributed to AI-generated answers on results pages
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US search users: 20% searches per person yoy change. Source: Audiology Design (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-searches-per-person-decline-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-searches-per-person-decline-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- searches per person yoy change for US search users<br><small>Source: Audiology Design (2025) · <a href="https://lighthousedata.io/data/us-searches-per-person-decline-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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