B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
40%
40% -- search share of digital ad revenue for US search advertising (2024)
US search advertising represented almost 40% of all digital ad revenue in 2024.
- Source states 'almost 40 percent'
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB / PwC
Primary
Tier A
https://stg-adclaritystaging-adclaritystg.kinsta.cloud/blog/inside-2025-us-digital-ad-spend-and-what… ↗
Source Article
Inside 2025 US Digital Ad Spend and What It Means for 2026 - AdClarity
As we look back at 2025 from the start of 2026, our proprietary data shows a US digital ad market that grew modestly in total, but shifted sharply in how budgets were allocated. Across social, display, online video, and Connected TV, spend reached about 164.3 billion dollars in 2025, up roughly 4 pe…
Original Research
IAB / PwC
· Original study ↗
Methodology
Share of all US digital ad revenue per IAB/PwC report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US search advertising: 40% search share of digital ad revenue. Source: IAB / PwC (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-search-share-digital-2024
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<blockquote cite="https://lighthousedata.io/data/us-search-share-digital-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- search share of digital ad revenue for US search advertising<br><small>Source: IAB / PwC (2024) · <a href="https://lighthousedata.io/data/us-search-share-digital-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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