B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$20
$20 -- rewarded video ecpm for US rewarded video (iOS) (H1 2026)
Tier-1 benchmarks put US rewarded video eCPMs on iOS at roughly $19.63 in H1 2026.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$20
Unit
Currency Usd
Data Vintage
H1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
AppLixir (citing tier-1 benchmarks)
Primary
Tier B
https://www.applixir.com/blog/web-rewarded-video-ad-performance-in-2026-the-mid-year-verdict/ ↗
Source Article
Web Rewarded Video Ad Performance in 2026: The Mid
Original Research
AppLixir (citing tier-1 benchmarks)
· Original study ↗
Methodology
Tier-1 published benchmarks cited by AppLixir
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US rewarded video (iOS): $20 rewarded video ecpm. Source: AppLixir (citing tier-1 benchmarks) (H1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-rewarded-video-ecpm-ios-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-rewarded-video-ecpm-ios-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$20</strong> -- rewarded video ecpm for US rewarded video (iOS)<br><small>Source: AppLixir (citing tier-1 benchmarks) (H1 2026) · <a href="https://lighthousedata.io/data/us-rewarded-video-ecpm-ios-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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