B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- cpm decline qoq for US programmatic advertising (Q1 2025)
US programmatic advertising CPMs declined by 23% comparing Q4 2024 to Q1 2025.
- Likely influenced by seasonal trends following high holiday spend in Q4
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
Q1 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataBeat
Primary
Tier A
https://databeat.io/blog/us-programmatic-trends-april-2025/ ↗
Source Article
US Programmatic Trends: March 2024 CPM Trends and Insights
This month, we spotlight the evolving quarterly CPM performance, with a focus on the year-over-year comparison between Q1 2024 vs Q1 2025 and Q4 2024 vs Q1 2025. The data reveals an approximate 17% decline in CPMs YoY 2024 Q1 vs 2025 Q1, highlighting a noticeable softening in monetization on a quart…
Original Research
DataBeat
· Original study ↗
Methodology
Anonymized programmatic data from DataBeat network industry partners
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US programmatic advertising: 23% cpm decline qoq. Source: DataBeat (Q1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-programmatic-cpm-decline-q4-2024-q1-2025
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<blockquote cite="https://lighthousedata.io/data/us-programmatic-cpm-decline-q4-2024-q1-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- cpm decline qoq for US programmatic advertising<br><small>Source: DataBeat (Q1 2025) · <a href="https://lighthousedata.io/data/us-programmatic-cpm-decline-q4-2024-q1-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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