B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$37,000,000,000
$37,000,000,000 -- programmatic ad spend at risk for U.S. programmatic advertising (2025)
Ad fraud puts an estimated $37 billion in U.S. programmatic ad spend at risk annually.
- Industry estimate
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$37,000,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Fraudlogix
Primary
Tier B
https://wiki.fraudlogix.com/ad-fraud ↗
Source Article
Ad Fraud, Advertising Fraud & IVT Detection | Fraudlogix
Ad Fraud Prevention
Real-time ad fraud detection and IVT prevention for DSPs, SSPs, affiliate networks, and advertisers.
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Ad fraud puts an estimated $37 billion in U.S. programmatic ad spend at risk annually. Fraudlogix’s analysis of trillions of impressions over 15+ years consistently sho…
Original Research
Fraudlogix
· Original study ↗
Methodology
Industry estimate cited by Fraudlogix
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. programmatic advertising: $37,000,000,000 programmatic ad spend at risk. Source: Fraudlogix (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-programmatic-ad-fraud-risk-37b
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<blockquote cite="https://lighthousedata.io/data/us-programmatic-ad-fraud-risk-37b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$37,000,000,000</strong> -- programmatic ad spend at risk for U.S. programmatic advertising<br><small>Source: Fraudlogix (2025) · <a href="https://lighthousedata.io/data/us-programmatic-ad-fraud-risk-37b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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