B
Evidence Grade B
Graded
under review
Safe to Cite
Current
165,606
165,606 -- poster billboard count for United States outdoor advertising (2026)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
165,606
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
50
Freshness
95
Source
Matrix Media Services
Primary
Tier B
https://www.matrixmediaservices.com/poster-advertising/ ↗
Source Article
Poster Advertising - Billboard Advertising - Matrix Media Services
Poster Advertising
The basics on poster advertising
Poster advertising is a long-standing outdoor advertising option. Some important factors to consider when purchasing any type of poster location are; left or right-hand visibility, illumination, impressions, the distance from the roadway, the visib…
Original Research
Matrix Media Services
· Original study ↗
Methodology
Industry inventory estimate published by Matrix Media Services
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
United States outdoor advertising: 165,606 poster billboard count. Source: Matrix Media Services (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-poster-billboard-count
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<blockquote cite="https://lighthousedata.io/data/us-poster-billboard-count" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>165,606</strong> -- poster billboard count for United States outdoor advertising<br><small>Source: Matrix Media Services (2026) · <a href="https://lighthousedata.io/data/us-poster-billboard-count" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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