B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
63%
63% -- share of population playing video games for US population (2009)
According to the Entertainment Software Association (ESA), 63% of the US population plays video games.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Entertainment Software Association
Primary
Tier B
https://propellingbrands.wordpress.com/2009/01/26/q-and-a-…-ibms-sandy-carter-on-‘ma… ↗
Source Article
Q and A … IBM’s Sandy Carter on ‘Marketing 2.0’
Marketing via word-of-mouth, social networks and brand communities is not new. Effectively leveraging social media technologies both in support of these marketing initiatives and as part of an ongoing, two-way customer-brand dialogue, however, has emerged as a burning issue on marketers’ minds.
Soci…
Original Research
Entertainment Software Association
· Original study ↗
Methodology
Cited from Entertainment Software Association (ESA); cited in interview with IBM's Sandy Carter
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2009 (current) | 63% | |
| 2023 | 66% | +4.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US population: 63% share of population playing video games. Source: Entertainment Software Association (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-population-plays-video-games-esa-2009
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<blockquote cite="https://lighthousedata.io/data/us-population-plays-video-games-esa-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share of population playing video games for US population<br><small>Source: Entertainment Software Association (2009) · <a href="https://lighthousedata.io/data/us-population-plays-video-games-esa-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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