B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$659,000,000
$659,000,000 -- podcast ad revenue forecast for US podcast advertising (2020)
U.S. podcast revenue was projected to reach $659 million by 2020 according to the IAB/PwC Podcast Advertising Revenue Study.
- Forecasted figure
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$659,000,000
Unit
Currency Usd
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Interactive Advertising Bureau (IAB)/PwC
Primary
Tier B
https://forwardinfluence.com/why-your-brand-should-invest-in-branded-podcasts/ ↗
Source Article
Why Your Brand Should Invest in Branded Podcasts
Why Your Brand Should Invest in Branded Podcasts
With the rampant growth of digital advertising in the past years, the market has become even more competitive. Traditional marketing techniques are effective. However, using digital marketing platforms will expand your brand presence to reach more pot…
Original Research
Interactive Advertising Bureau (IAB)/PwC
· Original study ↗
Methodology
IAB/PwC Podcast Advertising Revenue Study forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US podcast advertising: $659,000,000 podcast ad revenue forecast. Source: Interactive Advertising Bureau (IAB)/PwC (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-podcast-revenue-forecast-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-podcast-revenue-forecast-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$659,000,000</strong> -- podcast ad revenue forecast for US podcast advertising<br><small>Source: Interactive Advertising Bureau (IAB)/PwC (2020) · <a href="https://lighthousedata.io/data/us-podcast-revenue-forecast-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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