B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- person identification match rate for US website traffic (2025)
Person-level visitor identification match rates on US website traffic are typically 30 to 40 percent or higher.
- The source cites a range of '30 to 40 percent or higher' for US person-level match rates
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Leadpipe
Primary
Tier B
https://www.leadpipe.com/blog/visitor-identification-in-middle-east/ ↗
Source Article
Visitor Identification for Middle East & UAE
The Middle East is one of the fastest-growing B2B technology markets in the world. The UAE, Saudi Arabia, Qatar, and Bahrain are investing heavily in digital transformation, and the region’s business landscape is evolving from oil-dependent economies to diversified technology hubs. Dubai alone hosts…
Original Research
Leadpipe
· Original study ↗
Methodology
Range 30-40% or higher, midpoint used; vendor (Leadpipe) product benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US website traffic: 30% person identification match rate. Source: Leadpipe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-person-level-match-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-person-level-match-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- person identification match rate for US website traffic<br><small>Source: Leadpipe (2025) · <a href="https://lighthousedata.io/data/us-person-level-match-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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