B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
2.5%
2.5% -- organic traffic change rate for 40,000 major U.S. websites (2024-2025)
Total organic traffic across 40,000 major U.S. websites declined by approximately 2.5% across 2024–2025.
- Approximate figure (~2.5%)
- Represents total net change across panel sites where some went up and some went down
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.5%
Unit
Percentage
Data Vintage
2024-2025
Entity
Sample Size
40,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Graphite
Primary
Tier B
https://graphite.io/five-percent/videos/top-seo-myths-debunked-with-real-data-on-ahrefs-podcast ↗
Source Article
Top SEO Myths Debunked With Real Data on Ahrefs Podcast
Top SEO Myths Debunked With Real Data on Ahrefs Podcast
Key Takeaways
The "SEO is declining because AI is rising" narrative relies on a false zero-sum assumption. This mirrors past mistakes (e.g., apps vs. the web). AI usage can grow significantly without the web or SEO declining in parallel.
Many c…
Original Research
Graphite
· Original study ↗
Methodology
Panel data from Similarweb covering 40,000 major U.S. sites; directionally validated against internal and Google data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
40,000 major U.S. websites: 2.5% organic traffic change rate. Source: Graphite (2024-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-organic-traffic-decline-2024-2025
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<blockquote cite="https://lighthousedata.io/data/us-organic-traffic-decline-2024-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.5%</strong> -- organic traffic change rate for 40,000 major U.S. websites<br><small>Source: Graphite (2024-2025) · <a href="https://lighthousedata.io/data/us-organic-traffic-decline-2024-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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