B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
26.45%
26.45% -- online survey response rate for US online surveys (2025)
A study analyzing 199 online surveys in the U.S. with over 523,000 invitations reported a median response rate of approximately 26.45%.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26.45%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
199
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
merren.io
Primary
Tier C
https://merren.io/the-ultimate-guide-to-boosting-your-survey-response-rates/ ↗
Source Article
What is A Good Survey Response Rate for Customer Surveys in 2025?
In a Net Promoter Score survey, your average survey response rate can be under 1%. Can you confidently say that this 1% response rate truly represents the entire customer base?
Keep in mind that it takes a respondent significant effort to respond to a survey. Practical experience shows that those un…
Original Research
merren.io
· Original study ↗
Methodology
Study of 199 online surveys with over 523,000 invitations in the US
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US online surveys: 26.45% online survey response rate. Source: merren.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-online-survey-median-response-26pct
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<blockquote cite="https://lighthousedata.io/data/us-online-survey-median-response-26pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26.45%</strong> -- online survey response rate for US online surveys<br><small>Source: merren.io (2025) · <a href="https://lighthousedata.io/data/us-online-survey-median-response-26pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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