B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
29%
29% -- percentage increase for US News' Intent Intelligence platform (2022)
US News utilized its Intent Intelligence platform to achieve a 29% more effective cost-per-account complete for a brokerage firm compared to its other partners.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
New Digital Age
Primary
Tier B
https://newdigitalage.co/publishing/publishers-prove-the-value-of-their-first-party-data-to-us-agenc… ↗
Source Article
Publishers prove the value of their first-party data to US agency leaders in a Shark Tank-style contest - New Digital Age
In a world lacking third-party cookies, publishers’ first-party data has been hailed by many as the answer to the industry’s issues around identity and privacy. So, we asked some publishers to prove just how valuable their first-party data really is.
New Digital Age partnered with audience platform …
Original Research
New Digital Age
· Original study ↗
Methodology
Compared to other partners
Segmentation
Industrymarketing
Cite this stat
Plain Text
US News' Intent Intelligence platform: 29% percentage increase. Source: New Digital Age (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-news-intent-intelligence-cpc-effectiveness
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<blockquote cite="https://lighthousedata.io/data/us-news-intent-intelligence-cpc-effectiveness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- percentage increase for US News' Intent Intelligence platform<br><small>Source: New Digital Age (2022) · <a href="https://lighthousedata.io/data/us-news-intent-intelligence-cpc-effectiveness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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