B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
28%
28% -- share neither trusting nor distrusting neo banks for Neo banks (US consumers) (2026)
In the US, 28% of consumers neither trust nor distrust neo banks.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Attest
Primary
Tier A
https://www.askattest.com/blog/research/what-drives-purchasing-decisions-in-financial-services ↗
Source Article
What drives purchasing decisions in financial services?
Discover what matters most to UK and US consumers when choosing financial products — and how trust, transparency, and fairness shape their decisions in 2026.
For financial services brands, trust isn’t just a reputation issue; it’s the deciding …
Original Research
Attest
· Original study ↗
Methodology
Nationally representative survey of 2,000 working-age adults in the US
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Neo banks (US consumers): 28% share neither trusting nor distrusting neo banks. Source: Attest (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-neo-banks-neutral-trust-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-neo-banks-neutral-trust-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- share neither trusting nor distrusting neo banks for Neo banks (US consumers)<br><small>Source: Attest (2026) · <a href="https://lighthousedata.io/data/us-neo-banks-neutral-trust-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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