B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
46%
46% -- share of millennials concerned about company mission and values for US Millennials (2026)
46% of U.S. Millennials say they are concerned about their company's mission and values.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
4,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zeno Group
Primary
Tier A
https://www.zenogroup.com/es/node/236 ↗
Source Article
Valuing Millennials at Work
Original Research
Zeno Group
· Original study ↗
Methodology
Zeno Group 'Barriers to Employee Engagement' survey of more than 4,500 employees across four global markets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Millennials: 46% share of millennials concerned about company mission and values. Source: Zeno Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-millennials-company-values-concern-46pct
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<blockquote cite="https://lighthousedata.io/data/us-millennials-company-values-concern-46pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- share of millennials concerned about company mission and values for US Millennials<br><small>Source: Zeno Group (2026) · <a href="https://lighthousedata.io/data/us-millennials-company-values-concern-46pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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