B
Evidence Grade B
Graded
under review
Safe to Cite
Current
242,000,000
242,000,000 -- marketable audience size for US consumers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
242,000,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Analytics IQ
Primary
Tier B
https://analytics-iq.com/what-we-do/ ↗
Source Article
Our Unique Approach
Original Research
Analytics IQ
· Original study ↗
Methodology
Company marketing page claim about its addressable audience data coverage
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 242,000,000 marketable audience size. Source: Analytics IQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-marketable-individuals-242m
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<blockquote cite="https://lighthousedata.io/data/us-marketable-individuals-242m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>242,000,000</strong> -- marketable audience size for US consumers<br><small>Source: Analytics IQ (2026) · <a href="https://lighthousedata.io/data/us-marketable-individuals-242m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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