B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$39,940
$39,940 -- annual spending power for US men (2019)
As of 2019, American men had an average annual spending power of $39,940.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$39,940
Unit
Currency Usd
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
World Data Lab
Primary
Tier A
https://worlddatalab.com/our-blog/the-annual-spending-power-gender-gap-north-america ↗
Source Article
The Annual Spending Power Gender Gap: North America
Narrowing the gender gap is an important initiative for many countries. And while efforts to close the gap - particularly the gender wage gap - are underway, we’ve uncovered a different gender gap worthy of further discussion using MarketPro. According to our models, the annual spending power gender…
Original Research
World Data Lab
· Original study ↗
Methodology
World Data Lab MarketPro model
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US men: $39,940 annual spending power. Source: World Data Lab (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-male-spending-power-2019
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<blockquote cite="https://lighthousedata.io/data/us-male-spending-power-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$39,940</strong> -- annual spending power for US men<br><small>Source: World Data Lab (2019) · <a href="https://lighthousedata.io/data/us-male-spending-power-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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