B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.4%
2.4% -- year over year revenue growth rate for US local advertising market (2025)
BIA Advisory Services' revised 2025 forecast projected a 2.4% year-over-year decline in total U.S. local advertising revenue.
- Represents a year-over-year decline in total U.S. local advertising revenue
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BIA Advisory Services
Primary
Tier A
https://www.bia.com/news-room/ ↗
Source Article
News Room
Original Research
BIA Advisory Services
· Original study ↗
Methodology
BIA revised 2025 U.S. Local Advertising Forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US local advertising market: 2.4% year over year revenue growth rate. Source: BIA Advisory Services (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-local-ad-revenue-decline-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-local-ad-revenue-decline-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.4%</strong> -- year over year revenue growth rate for US local advertising market<br><small>Source: BIA Advisory Services (2025) · <a href="https://lighthousedata.io/data/us-local-ad-revenue-decline-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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