B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$164,600,000,000
$164,600,000,000 -- local advertising spend excluding political for US local advertising market (2024)
BIA projected 2024 total US local advertising spending to be $164.6 billion when excluding forecasted political advertising revenues.
- Forecast projection
- Excludes political advertising revenues
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$164,600,000,000
Unit
Currency Usd
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BIA Advisory Services
Primary
Tier A
https://www.bia.com/press-releases/strengthened-by-political-season-bia-projects-175-6-billion-in-20… ↗
Source Article
Strengthened by Political Season, BIA Projects $175.6 Billion in 2024 Local Advertising Marketplace Spending
Original Research
BIA Advisory Services
· Original study ↗
Methodology
BIA forecast excluding political advertising revenues
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US local advertising market: $164,600,000,000 local advertising spend excluding political. Source: BIA Advisory Services (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-local-ad-nonpolitical-2024-164-6b
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-local-ad-nonpolitical-2024-164-6b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$164,600,000,000</strong> -- local advertising spend excluding political for US local advertising market<br><small>Source: BIA Advisory Services (2024) · <a href="https://lighthousedata.io/data/us-local-ad-nonpolitical-2024-164-6b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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