B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- live tv viewership rate for US working-age consumers (2021)
81% of US working-age consumers surveyed reported watching live TV in 2021.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Attest
Primary
Tier A
https://www.askattest.com/our-research/us-media-consumption-report-2021-2 ↗
Source Article
US Media Consumption Report 2021
Original Research
Attest
· Original study ↗
Methodology
Attest Media Consumption Report survey of 2,000 US working-age consumers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US working-age consumers: 81% live tv viewership rate. Source: Attest (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-live-tv-viewership-2021
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<blockquote cite="https://lighthousedata.io/data/us-live-tv-viewership-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- live tv viewership rate for US working-age consumers<br><small>Source: Attest (2021) · <a href="https://lighthousedata.io/data/us-live-tv-viewership-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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