B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- population growth share for U.S. Latino population (2025)
U.S. Latinos drove 53% of total U.S. population growth over the past decade.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hispanic Marketing Council
Primary
Tier B
https://blog.hollywoodbranded.com/culture-is-the-new-currency-why-brands-cant-afford-to-ignore-the-u… ↗
Source Article
Culture Is the New Currency: Why Brands Can’t Afford to Ignore the U.S. Latino Market
Culture Is the New Currency: Why Brands Can’t Afford to Ignore the U.S. Latino Market
Quick Answer
Discover why U.S. Latino audiences are driving brand growth and how smart marketers are investing in culture to future-proof their success.
$3.6 Trillion Opportunity Brands Can’t Afford to Ignore
At Ho…
Original Research
Hispanic Marketing Council
· Original study ↗
Methodology
Past decade growth; cited at 2025 Hispanic Marketing Council Summit
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. Latino population: 53% population growth share. Source: Hispanic Marketing Council (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-latino-population-growth-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-latino-population-growth-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- population growth share for U.S. Latino population<br><small>Source: Hispanic Marketing Council (2025) · <a href="https://lighthousedata.io/data/us-latino-population-growth-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.