B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
93.1%
93.1% -- internet penetration rate for US population (2025)
According to Meltwater's 2025 U.S. digital trends report, 93.1% of Americans are online.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meltwater
Primary
Tier B
https://marketerjolt.beehiiv.com/p/how-to-adjust-marketing-if-there-s-no-u-s-china-trade-deal ↗
Source Article
How to Adjust Marketing if There’s No U.S.-China Trade Deal
- Marketer Jolt
- Posts
- How to Adjust Marketing if There’s No U.S.-China Trade Deal
How to Adjust Marketing if There’s No U.S.-China Trade Deal
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Original Research
Meltwater
· Original study ↗
Methodology
Meltwater 2025 U.S. digital trends report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 1997 | 36% | |
| 2017 | 88% | +144.4% |
| 2025 (current) | 93.1% | +5.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US population: 93.1% internet penetration rate. Source: Meltwater (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-internet-penetration-93-1
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<blockquote cite="https://lighthousedata.io/data/us-internet-penetration-93-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93.1%</strong> -- internet penetration rate for US population<br><small>Source: Meltwater (2025) · <a href="https://lighthousedata.io/data/us-internet-penetration-93-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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