B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- ad revenue growth rate for US Internet advertising industry (Q3 2010)
U.S. Internet advertising revenues increased by 17% in the third quarter of 2010 compared to the third quarter of 2009.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
Q3 2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Interactive Advertising Bureau (IAB) and PwC US
Primary
Tier A
http://www.webads.eu/news/message=1625/64-Billion-in-Q3-2010-Sets-New-Record-for-Internet-Advertisin… ↗
Source Article
Specialist ad
Original Research
Interactive Advertising Bureau (IAB) and PwC US
· Original study ↗
Methodology
Year-over-year growth based on IAB/PwC US revenue estimates
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Internet advertising industry: 17% ad revenue growth rate. Source: Interactive Advertising Bureau (IAB) and PwC US (Q3 2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-internet-ad-revenue-growth-q3-2010
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<blockquote cite="https://lighthousedata.io/data/us-internet-ad-revenue-growth-q3-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- ad revenue growth rate for US Internet advertising industry<br><small>Source: Interactive Advertising Bureau (IAB) and PwC US (Q3 2010) · <a href="https://lighthousedata.io/data/us-internet-ad-revenue-growth-q3-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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