B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- household ownership rate for US internet households (2016)
12 percent of U.S. internet households owned a home automation device a year prior to 2017.
- Includes core home automation category: IP cameras, smart lighting, sensors, power, thermostats, and entry products
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
The NPD Group
Primary
Tier B
https://blog.housewares.org/2018/04/12/being-smarter-about-smart-home/ ↗
Source Article
Being Smarter About Smart Home - International Housewares Association
by Joe Derochowski, The NPD Group
In the first 11 months of 2017, U.S. dollar sales of home automation products increased 40 percent, with strong growth across all device types, according to The NPD Group’s Retail Tracking Service. Home automation products were among the fastest selling items during…
Original Research
The NPD Group
· Original study ↗
Methodology
NPD Connected Intelligence data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US internet households: 12% household ownership rate. Source: The NPD Group (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-households-home-automation-prior-year
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<blockquote cite="https://lighthousedata.io/data/us-households-home-automation-prior-year" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- household ownership rate for US internet households<br><small>Source: The NPD Group (2016) · <a href="https://lighthousedata.io/data/us-households-home-automation-prior-year" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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