63%
63% -- broadband penetration rate for US households (2009-03)
Overall broadband penetration across all US homes reached 63% in March 2009.
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Pew Internet 'Home Broadband Adoption 2009' survey (John Horrigan, June 2009), as cited in Website Optimization's June 2009 Bandwidth Report. Penetration rose from 55% in April 2008 to 63% in March 2009; home dial-up fell from 10% to 7% over the same period, with growth driven mainly by low-usage groups (seniors, low-income Americans). Defines the addressable at-home online audience for digital marketing.
| Period | Value | Change |
|---|---|---|
| 2008 | 57% | |
| 2009-03 (current) | 63% | +10.5% |
<blockquote cite="https://lighthousedata.io/data/us-home-broadband-penetration-march-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- broadband penetration rate for US households<br><small>Source: Pew Internet (2009-03) · <a href="https://lighthousedata.io/data/us-home-broadband-penetration-march-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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