B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- programmatic share of display ad buying for US digital display advertising (2023)
Over 80% of US digital display ads were bought programmatically in 2023 according to an eMarketer study.
- stated as 'over 80%'
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Lighthouse Research Team
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://saasql.ai/programmatic-advertising/ ↗
Source Article
Navigating Programmatic Advertising: A Guide For Local Businesses
Sometimes advertising can feel like trying to hit a moving target in the dark. Constantly chasing elusive, fragmented audiences with shortening attention spans and no guarantee of hitting the mark.
Now imagine the same scenario, but with night vision goggles and an automatic aiming system. It would …
Original Research
eMarketer
· Original study ↗
Methodology
Cited from eMarketer study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US digital display advertising: 80% programmatic share of display ad buying. Source: eMarketer (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-display-ads-programmatic-2023
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<blockquote cite="https://lighthousedata.io/data/us-display-ads-programmatic-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- programmatic share of display ad buying for US digital display advertising<br><small>Source: eMarketer (2023) · <a href="https://lighthousedata.io/data/us-display-ads-programmatic-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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