B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.134%
0.134% -- penetration rate for US direct selling market (2026)
The US direct selling market has a penetration rate of 0.134%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.134%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
WFDSA
Primary
Tier A
https://www.epixelmlmsoftware.com/blog/top-mlm-companies-in-massachusetts ↗
Source Article
Top MLM companies in Massachusetts: Best direct sales brands in 2026
The US direct selling market is one of the mid penetration markets with a penetration rate of 0.134%. According to the WFDSA report, the United States has 7 of the 24-billion-dollar markets in the country, which highlights the country’s dominant position in the direct selling growth map.
Being one o…
Original Research
WFDSA
· Original study ↗
Methodology
WFDSA report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US direct selling market: 0.134% penetration rate. Source: WFDSA (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-direct-selling-market-penetration-rate-2026
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<blockquote cite="https://lighthousedata.io/data/us-direct-selling-market-penetration-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.134%</strong> -- penetration rate for US direct selling market<br><small>Source: WFDSA (2026) · <a href="https://lighthousedata.io/data/us-direct-selling-market-penetration-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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