C
Evidence Grade C
Use with Hedging
Dated
36.9%
36.9% — year over year growth rate for U.S. digital audience data spending (2018)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
36.9%
Unit
Percentage
Data Vintage
2018
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (7)
CropIn
Primary
Tier A
https://www.cropin.com/blogs/curious-market-research/ ↗
Source Article
Synopsis:
Data-driven decisions: the cornerstone of future growth
AI, IoT, and automation: powering the agricultural ecosystem
Deepening farmer engagement: building trust and transparency
Building trust and transparency with farmers emerged as a key benefit of digitization across all three segments.…
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Huxiu (虎嗅) / Touzhong Network (投中网)
https://www.huxiu.com/article/677048.html
2026-05-03
Interactive Advertising Bureau (IAB) Data Center of Excellence and Winterberry Group
https://www.iab.com/news/2018-state-of-data-report
2026-06-04
Original Research
IAB Data Center of Excellence and Winterberry Group
· Original study ↗
Methodology
Year-over-year growth for digital audience data acquisition.
Study: Unknown
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
U.S. digital audience data spending: 36.9% year over year growth rate. Source: CropIn (2018). Via Lighthouse Research Data — https://lighthousedata.io/data/us-digital-audience-data-growth-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-digital-audience-data-growth-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36.9%</strong> — year over year growth rate for U.S. digital audience data spending<br><small>Source: CropIn (2018) · <a href="https://lighthousedata.io/data/us-digital-audience-data-growth-2018" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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