B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

62%

62% -- daily coffee consumption rate for Americans aged 18 or older (2017)

2017  · National Coffee Association

In 2017, 62% of Americans aged 18 or older confirmed they had a cup of coffee the day before.

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Attribution: National Coffee Association View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2017
Entity
Americans aged 18 or older
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
National Coffee Association Primary Tier B
https://www.stackline.com/news/coffee-maker-overview ↗
Confidence: 53/100 Vintage: 2017 Channel: Wayback
Source Article
Stackline's News and Insights — Category Overview: Coffee Makers
If Amazon US sales are any indication of consumer preference (and we tend to think they are), in-home coffee consumption is on the rise. Total sales in the coffee maker category on Amazon have grown 13% so far this year, hitting $288M as of this writing. The National Coffee Association confirms that…
Original Research
National Coffee Association · Original study ↗

National Coffee Association survey, cited by Stackline

Methodology documented
Industrymarketing RegionUS RoleAll marketers
Plain Text
Americans aged 18 or older: 62% daily coffee consumption rate. Source: National Coffee Association (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-daily-coffee-consumption-2017
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<blockquote cite="https://lighthousedata.io/data/us-daily-coffee-consumption-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- daily coffee consumption rate for Americans aged 18 or older<br><small>Source: National Coffee Association (2017) · <a href="https://lighthousedata.io/data/us-daily-coffee-consumption-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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