B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
162,000,000
162,000,000 -- us creator count for US creator economy (2025)
There were 162 million content creators based in the United States in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
162,000,000
Unit
Count
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DemandSage
Primary
Tier B
https://behindthescenes.com/blogs/state-of-the-creator-economy-2026-trends-stats-what-s-next ↗
Source Article
State of the Creator Economy 2026: Trends, Stats & What's...
Original Research
DemandSage
· Original study ↗
Methodology
DemandSage data cited by BTS
Methodology documented
Segmentation
Industryinfluencer_marketing
RegionUS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
US creator economy: 162,000,000 us creator count. Source: DemandSage (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-creators-162m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-creators-162m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>162,000,000</strong> -- us creator count for US creator economy<br><small>Source: DemandSage (2025) · <a href="https://lighthousedata.io/data/us-creators-162m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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