B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55%
55% -- share of consumers in travel loyalty programs for American consumers (2025)
55% of American consumers participate in a loyalty program that allows them to earn or redeem points specifically for travel.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arrivia.com
Primary
Tier C
https://www.arrivia.com/insights/reward-system-in-organization-travel-rewards/ ↗
Source Article
Why Travel Belongs in Every Reward System in Organization
Original Research
arrivia.com
· Original study ↗
Methodology
2025 study cited by arrivia; original study not named
Methodology documented
Segmentation
IndustryTravel
RegionUS
RoleAll marketers
Cite this stat
Plain Text
American consumers: 55% share of consumers in travel loyalty programs. Source: arrivia.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-travel-loyalty-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-consumers-travel-loyalty-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- share of consumers in travel loyalty programs for American consumers<br><small>Source: arrivia.com (2025) · <a href="https://lighthousedata.io/data/us-consumers-travel-loyalty-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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