B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- consumer sustainability influence rate for U.S. consumers (2026)
78% of U.S. consumers state that sustainability influences their purchasing decisions.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NielsenIQ
Primary
Tier C
https://www.best-tube.com/eco-friendly-labeling/ ↗
Source Article
OEM Custom Eco Friendly Labeling Manufacturers, Factories
Original Research
NielsenIQ
· Original study ↗
Methodology
Cited from NielsenIQ research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. consumers: 78% consumer sustainability influence rate. Source: NielsenIQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-sustainability-purchase-decisions
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<blockquote cite="https://lighthousedata.io/data/us-consumers-sustainability-purchase-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- consumer sustainability influence rate for U.S. consumers<br><small>Source: NielsenIQ (2026) · <a href="https://lighthousedata.io/data/us-consumers-sustainability-purchase-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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