B Evidence Grade B Graded under review Safe to Cite Current

60%

60% -- consumers consciously seeking health products for US consumers (2026)

2026  · Attest

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Attribution: Attest View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
US consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Attest Primary Tier B
https://www.askattest.com/blog/research/us-vs-uk-which-market-takes-the-lead-on-wellness-foods ↗
Confidence: 53/100 Vintage: 2026 Channel: Common Crawl
Source Article
US vs UK: which market takes the lead on wellness foods? New consumer research shows the potential for innovation in healthy foods and drinks in America and Britain. Our latest F&B digest takes a deep dive into wellness foods, exploring consumer attitudes to food and drink products that promise heal…
Original Research
Attest · Original study ↗

Attest consumer survey, F&B digest

Methodology documented
Industrymarketing
Plain Text
US consumers: 60% consumers consciously seeking health products. Source: Attest (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-seeking-wellness-foods-2026
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<blockquote cite="https://lighthousedata.io/data/us-consumers-seeking-wellness-foods-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- consumers consciously seeking health products for US consumers<br><small>Source: Attest (2026) · <a href="https://lighthousedata.io/data/us-consumers-seeking-wellness-foods-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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