B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
52%
52% -- product discovery via creator influencer rate for US consumers (2026)
52% of US consumers have recently discovered a product through a creator or influencer.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EMARKETER
Primary
Tier B
https://vimmi.net/blog/streaming-scales-creators-influence-video-converts-it/ ↗
Source Article
Streaming Scales. Creators Influence. Video Converts It.
Discovery is happening everywhere.
Conversion needs to happen faster.
Here’s what’s shaping commerce right now.
Streaming Is Delivering Results
Streaming is no longer just about reach. It’s driving measurable impact.
The data above shows YouTube CTV significantly outperforming linear TV in effective…
Original Research
EMARKETER
· Original study ↗
Methodology
Cited from EMARKETER research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 52% product discovery via creator influencer rate. Source: EMARKETER (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-product-discovery-creators-2026
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<blockquote cite="https://lighthousedata.io/data/us-consumers-product-discovery-creators-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- product discovery via creator influencer rate for US consumers<br><small>Source: EMARKETER (2026) · <a href="https://lighthousedata.io/data/us-consumers-product-discovery-creators-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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