B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- consumer shopping priority share for U.S. consumers (2025)
84% of U.S. consumers cited cost over quality and variety as the most important factor when shopping.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Coupa
Primary
Tier B
https://blog.housewares.org/2025/07/07/u-s-retail-intelligence-july-5/ ↗
Source Article
U.S. Retail Intelligence – July - International Housewares Association
June 30 – Study Assesses Potential Holiday Tariff Impact Among Suppliers, Sellers, Consumers
The Coupa research study revealed 84% of U.S. consumers cited cost over quality and variety as the most important factor when shopping. From: HomePage News
June 30 – Dollar General Temporarily Drops Prices o…
Original Research
Coupa
· Original study ↗
Methodology
Coupa research study on holiday tariff impact among suppliers, sellers, and consumers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. consumers: 84% consumer shopping priority share. Source: Coupa (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-prioritize-cost-shopping-2025
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<blockquote cite="https://lighthousedata.io/data/us-consumers-prioritize-cost-shopping-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- consumer shopping priority share for U.S. consumers<br><small>Source: Coupa (2025) · <a href="https://lighthousedata.io/data/us-consumers-prioritize-cost-shopping-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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