B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

53%

53% -- consumer preference buy vs rent for US consumers (2025)

2025  · n=2,000  · Bank of America

53% of US consumers favour buying a home over renting or living with family.

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Attribution: Bank of America View source
Lighthouse Research Team
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Source verified Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
US consumers
Sample Size
2,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Bank of America Primary Tier B
https://www.finnewsnetwork.com.au/archives/finance_news_network5123185.html ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
US Homebuyer Sentiment Shifts Amid Market Challenges
A significant shift in sentiment among U.S. consumers towards homeownership has been reported, with a majority now expressing a preference to buy rather than rent or live with family. This marks the first time since 2023 that homeownership sentiment has taken the lead, according to Bank of America’s…
Original Research
Bank of America · Original study ↗

Bank of America homebuyer insights survey of 2,000 respondents

Methodology documented
Industrymarketing
Plain Text
US consumers: 53% consumer preference buy vs rent. Source: Bank of America (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-prefer-buying-home-2025
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<blockquote cite="https://lighthousedata.io/data/us-consumers-prefer-buying-home-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- consumer preference buy vs rent for US consumers<br><small>Source: Bank of America (2025) · <a href="https://lighthousedata.io/data/us-consumers-prefer-buying-home-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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